The Buzz Factor
Marketing tips and self-promotion
ideas for indie music people just
like you — since 1995August 20, 2007
Two things you need to know about in this email:
- The no-cost teleclass I’m doing tonight
with Christine Kane starts at 9 PM Eastern.
See call-in details below.
- I have dates and venues locked in for two
inspiring workshops in two great cities
in one week in early September 2007.Please continue reading for more details …
Catch the Nashville-Asheville Workshop Tour
Thanks for all the wonderful venue suggestions
and offers to help that you sent me this past
week. I found and secured two great venues in
Nashville, TN, and Asheville, NC. Here are the
dates, locations, and topics:Thursday, Sept. 6
“7 Secrets to Low-Cost Music Promotion:
A Guerrilla Music Marketing Workshop”
Nashville Marriott at Vanderbilt University
2555 West End Ave
Nashville, TN 37203
7:00 to 9:30 PM
I’ll present this one solo (with a couple of
surprise guests) as I cover the nuts and bolts
of music marketing and reveal what I consider to
be the “7 secrets.” A fast-paced presentation,
interaction, and fun are guaranteed for all who
attend.Monday, September 10
“The Empowered Artist: How to Build & Promote
a Successful Indie Music Career”
Meeting Space below Mystic Journeys
333 Merrimon Ave
Asheville, NC 28801
7:00 to 9:30 PM
I will co-present this inspiring evening with
indie music phenom Christine Kane in the scenic
and creative surroundings of Asheville. I’ll mix
in my “7 Secrets to Low-Cost Music Promotion”
ideas with Christine’s empowering message and
insights into how she built a thriving music
career.Check the www.TheBuzzFactor.com home page
in the next day or two, when I’ll have a page set
up for advance registration to both workshops.
There will be some bonus goodies for people who
sign up early — so keep an eye on it over the
next couple of days.Join the Nashville or Asheville street team!
Have a suggestion for a local media contact?
Know someone with a mailing list of indie
musicians? Want to help distribute fliers in
the area? Have a creative idea for promoting
either event? Hit reply and let me know.I hope to meet you in person during one of these
September events.
Aug 20 Teleclass: How to Build an Indie
Music Career — Tonight!There’s a lot of buzz about this call. I hope
you can join us.On Monday, August 20, join me and my guest,
Christine Kane, as we deliver a teleclass called
“The Empowered Artist: How to Build a Music
Career On Your Own Terms.”
Christine is the living epitome of a full-time
empowered artist. She is a singer-songwriter,
performer, teacher and writer.Her songs have been recorded by country diva
Kathy Mattea and “Nashville Star” finalist Casey
Simpson, and she regularly headlines at major
events and festivals. The Washington Post
called her “a petite powerhouse of a singer.”During the Aug 20 conference call, Christine will
share her experiences of becoming a songwriter
and performer, and of starting her own business
to manage her growing career. We’ll discuss …
- the importance of intent, inspiration, and
action.- how to move through doubt, fear and other
obstacles that hold musicians back.- developing a music career action plan and
multiple streams of income.- how to take control of your career instead
of being a victim.- letting go of the “security” myth that keeps
people stuck in unfulfilling day jobs.- how to use creativity to design a more artful
and abundant life.The call will last an hour or so and have segments
for caller questions and interaction. Here are the
call-in details for this no-cost teleclass:Date: Monday, August 20, 2007
Starting time: 9 PM Eastern (6 PM Pacific,
8 PM Central)Dial-in number: 1-218-339-7800 (a Minnesota
number)Access code: (enter this number when prompted)
37251There’s no cost to access the call. Only your
regular long distance charges will apply. The
number of participants is limited, so call in
near the top of the hour to make sure you get in.
Do You Have It Yet?
Derek Sivers, president of CD Baby, called it
“The most directly applicable, start-tomorrow,
creatively inspiring book I’ve ever seen on
promoting your music!”Joe Taylor Jr., author of Grow Your Band’s
Audience, said, “When you’re ready for a Master
Class on self-promotion, grab Bob Baker’s
Guerrilla Music Marketing Handbook. There’s a
reason this has gone to multiple editions!”
The new revised and updated edition of the
Guerrilla Music Marketing Handbook features
four new chapters on Internet and Web 2.0 music
promotion. Get more details here:
www.bob-baker.com/buzz/music_marketing.htmCheck out screen shots of the book in the movie
The School of Rock here.
Until next time … make music, connect with fans,
get out there and promote yourself!-Bob
Please visit my web sites:
- TheBuzzFactor.com
- MusicPromotionBlog.com
- Bob-Baker.com/podcast
- MusicMarketingBooks.com
- MySpaceMusicMarketing.com
- MusicMarketingInsiders.com
- FullTimeAuthor.com
You can also find me at these sites:
- MySpace.com/thebuzzfactor
- YouTube.com/user/MrBuzzFactor
- Flickr.com/photos/bob-baker
- Twitter.com/MrBuzzFactor
- Facebook.com/profile.php?id=605029417
To Start getting The Buzz Factor, send an e-mail to
addme@thebuzzfactor.com with “Send Me the Buzz” in
the Subject line. Or visit http://TheBuzzFactor.com/To Stop getting The Buzz Factor, use the Cancel link
at the end of this e-mail. Or send an e-mail to
cancel@thebuzzfactor.com with the words “Cancel Buzz”
in the Subject line.To Change the e-mail at which you receive this
e-zine, use the Change link below.
PO Box 43058
St. Louis, MO 63143
Phone: (314) 963-5296
Bob Baker’s http://TheBuzzFactor.com/
ideas for indie music people just
like you — since 1995August 15, 2007
Hey, I’ve got two quick things for you in this
email. One, I invite you to join me during an
inspiring teleclass this Monday, Aug 20. Two, I
want your advice and help as I plan two live
workshops in Nashville and somewhere in North
or South Carolina in early September.Please read on for details …
Aug 20 Teleclass: How to Build an Indie
Music CareerOn Monday, August 20, join me and my guest,
Christine Kane, as we deliver a teleclass called
“The Empowered Artist: How to Build a Music
Career On Your Own Terms.”
Christine is the living epitome of a full-time
empowered artist. She is a singer-songwriter,
performer, teacher and writer.Her songs have been recorded by country diva
Kathy Mattea and “Nashville Star” finalist Casey
Simpson, and she regularly headlines at major
events and festivals. The Washington Post
called her “a petite powerhouse of a singer.”During the Aug 20 conference call, Christine will
share her experiences of becoming a songwriter
and performer, and of starting her own business
to manage her growing career. We’ll discuss …
- the importance of intent, inspiration, and
action.- how to move through doubt, fear and other
obstacles that hold musicians back.- developing a music career action plan and
multiple streams of income.- how to take control of your career instead
of being a victim.- letting go of the “security” myth that keeps
people stuck in unfulfilling day jobs.- how to use creativity to design a more artful
and abundant life.For a sample of Christine’s philosophy and attitude,
here are a couple of inspiring blog posts you
should check out:Getting Discovered, Getting Discouraged, and
Getting a ClueHow to Play for 5,000 People Who Have No Clue
Who You AreThe call will last an hour or so and have segments
for caller questions and interaction. Here are the
call-in details for this no-cost teleclass:Date: Monday, August 20, 2007
Starting time: 9 PM Eastern (6 PM Pacific,
8 PM Central)Dial-in number: 1-218-339-7800 (a Minnesota
number)Access code: (enter this number when prompted)
37251There’s no cost to access the call. Only your
regular long distance charges will apply. The
number of participants is limited, so call in
near the top of the hour to make sure you get in.
Help Me Plan and Promote a Workshop in
Nashville and in North or South CarolinaI’m always encouraging artists to ask their fans
for help — to get gigs, to attend shows, to start
street teams, etc. Well, I’m going to practice
what I preach and ask you for your help.Here’s the deal: Pooki (my girlfriend) and I will
drive to Sunset Beach, North Carolina, to attend
her daughter’s wedding, which takes place on
Saturday, Sept. 8. On the way, I’d like to stop
in Nashville and present a workshop the evening
of Thursday, Sept. 6.We’re already looking into some venues there,
but if you have a stellar idea for a room or group
that would like to have me speak that night,
please reply right away to this email or send
a message to MrBuzzFactor@gmail.com.Also send an email if you are just interested in
attending or helping me promote a Nashville event
on that date. I’ll put you on a list of special
people to contact — and I’ll be eternally
grateful for your support.Also, after the wedding, I’m up for doing a second
workshop, but my plans are less concrete about
this one. I could do one in or around Sunset Beach
on Sunday, Sept 9. Or do one somewhere on the
way back the evening of Monday, Sept. 10.I have some friends in Asheville, North Carolina,
so that’s a possibility. And it would be fun to
call the whole thing the Nashville-Asheville tour
If you have suggestions for the Myrtle Beach area,
Asheville, or anywhere in between, please reply
and send me your best ideas.
New at the Indie Music Promotion Blog …
- New Podcast: Music Business Team Reality Check
- The Power of Music Themes
- Shocker: Local Indie Music Stores Grow
Read them at www.MusicPromotionBlog.com
Until next time … make music, connect with fans,
get out there and promote yourself!-Bob
- TheBuzzFactor.com
- MusicPromotionBlog.com
- Bob-Baker.com/podcast
- MusicMarketingBooks.com
- MySpaceMusicMarketing.com
- MusicMarketingInsiders.com
- FullTimeAuthor.com
- MySpace.com/thebuzzfactor
- YouTube.com/user/MrBuzzFactor
- Flickr.com/photos/bob-baker
- Twitter.com/MrBuzzFactor
- Facebook.com/profile.php?id=605029417
To Start getting The Buzz Factor, send an e-mail to
addme@thebuzzfactor.com with “Send Me the Buzz” in
the Subject line. Or visit http://TheBuzzFactor.com/To Stop getting The Buzz Factor, use the Cancel link
at the end of this e-mail. Or send an e-mail to
cancel@thebuzzfactor.com with the words “Cancel Buzz”
in the Subject line.To Change the e-mail at which you receive this
e-zine, use the Change link below.
PO Box 43058
St. Louis, MO 63143
Phone: (314) 963-5296
You are smart,only smart person can do such a smart job.